Marketing teams often struggle with
- Eliminating one-off creative requests
- Enabling access to customisable assets
Maintain 100% brand control.
Take control by ensuring its integrity, with our BRAND management solution.
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Automate and measure your service delivery channels using personal data about your contacts to generate greater engagement.
- Collect data to zero in on new customers
- Leverage analytics and reports
- Automate follow-ups with your customers
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INCREASE
response rates
Campaign across print, web, email and social media, managing and tracking data in real-time.
MARKETING
automations
Update data, initiate campaigns, add branches, add conditions, wait for certain things to happen, start or nurture sales processes
Microsites - personalised URLs
A personalised URL is printed on a direct mail piece or embedded as a link in an email communication. A personalised URL is a web address that usually includes the recipient’s name (www.domain.com/johnsmith). This personalised URL or web address takes the recipient to their own microsite related to the offer or call to action included in the original piece.
This links the print campaign to the web, where responses can be monitored and tracked in real time. In addition, it allows the marketer to take immediate action once a recipient responds.
1
Personalised
Promotional Piece
Personalised direct mail communications that speak directly to the unique needs of each prospect.
2
Microsite (personalised landing page)
Tailored web pages that are designed to create a distinct user experience for each user.
3
Real-time Lead Qualification
Immediate notifications of website visits and click-throughs. Detailed tracking statistical breakdowns.
4
Automated Response Followup
Responses are captured, qualified and replied to with greater relevance using email, print and direct sales. Resulting in higher percentage of sales.
Databases & Personalised URLs
Personalised URL campaigns require some kind of database, even if it’s just a mailing list. But one of the factors that has traditionally scared marketers away from any kind of database marketing (personalised URL or otherwise) is the lack of data.
Personalised URLs don’t require detailed customer databases. They can help create them. With a little marketing savvy, personalised URLs can turn even a basic mailing list into a highly qualified prospect list. This is because each campaign can be used to gather more information that can be appended back into the original database to be used for more precise targeting.
Benefits
- Create a unique online response experience using personalized URLs, built in to direct mail or email, with microsites for VDP marketing campaigns that provide meaningful communication and inspire action.
- Personal URLs increase response rates and provide an easy method of tracking the results of direct mail campaigns. Email notifications of click-through and microsite activities are instantly delivered to give the sales and marketing teams the edge they need to close the deal.
- Precisely reflect corporate and campaign branding.
I want to discuss a Cross-media campaign?
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